The Crash Landing of AI Into the World of Screen and Television Performers
The Hollywood production industry is adapting to AI’s influence on scriptwriting and acting. The Writer’s Guild of America ended their strike with an agreement addressing AI in scripts, following U.S. Copyright guidelines for AI-generated content. SAG-AFTRA’s new deal grapples with AI in actor performances, raising concerns about digital replicas and actor consent. The industry faces challenges in integrating AI tools while maintaining artistic integrity and copyright norms, as highlighted by Justine Bateman’s views and the evolving VFX landscape.
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