NAB Show 2011 was an interesting animal — 3DTV sales weren’t what many had hoped, the DSLR revolution was already showing its age, and the proliferation of LED lights replacing tungstens was coming under fire. The big buzz word was “transmedia”, in other words, how to extrapolate an IP to all media platforms in appropriate ways (thus a TV show may have a mobile streaming component, a flash video game, a fan board, traditional advertising in print and visual platforms, and maybe even an ARG [alternate reality game]). The first sessions covering cloud computing were on the schedule, and video games were nowhere to be seen. Though there were many solid speakers, we left a little forlorn.
The 2012 Nab Show however, seems to be kicking in with a fire in its belly. An entire flat of sessions is dedicated exclusively to Cloud Computing, a new series of powerful 4K cameras have been released from Sony, Canon, and others at price points that will run you less than the cost of a new hatchback, and the buzzword is the acknowledgment of The Great Content Shift.
Stay tuned to this page, our Twitterfeeds @ConstantChange, @kmalickisanchez, @AimeeLChadwick and our podcast @KeramCast (Keramcast.com) for comprehensive coverage from the ground floor of the world’s biggest media conference in Las Vegas April 13th through 19th.