The Cost of Creative Production Concepts

There were several creative production concepts being promoted at NAB 2015, all seeming to suggest the old cliché of “fix it in post” has given way to “make it in post”. Workflows were floated that spoke to High Frame Rate shooting, 4K, 6K resolutions and beyond, high dynamic range, immersive picture and sound, and virtual […]

Reframing Post

Anyone who has spent typically 2 years or longer in digital media, or television and film post production related activities, knows that one of the fundamentals of the business is ceaseless technology and workflow reinvention. If it ain’t broke, it’s a certainty that there is someone working on a “fix” right now that holds promise […]